Revenue Operations
I design systematic buyer journeys that turn revenue chaos into predictable growth engines.
Buyer journeys that convert strangers into
repeat customers
Together we’ll start by mapping your current customer journey – from stranger to delighted repeat customer – using massive Post-it notes on your office wall (or Miro boards remotely). Then I overlay proven frameworks from 30+ years of operational experience to design your ideal buyer journey.
The Three Friction Points I Always Fix:
- Lead Generation Optimisation: You’re not getting enough qualified leads from your website and other channels
- Marketing-Sales Handover: Marketing and sales haven’t agreed what constitutes a ‘good lead’
- Sales Process Optimisation: Markets are constantly shifting. New competitors constantly emerging. What got you here won’t get you there. Constant improvement of your sale process keeps revenue growing.
I help you decide where automation should help humans, and where humans should help machines. Humans excel at instant creativity and problem-solving. Machines excel at nurturing contacts and reminding salespeople to follow up. Remove the drudgery, amplify the creativity.
The Big 6 Dashboard Framework: We’re swamped in a tyranny of data. My dashboards for sales, marketing, service and the c-suite only contain 6 reports each. End decision paralysis and anxiety with my EPIs (Essential Performance Indicators) and concentrate on doing the stuff you enjoy.
Solving the unsolvable: Clients tell me I “solve previously unsolvable integration problems with left field thinking”. I handle technical architecture decisions while working with your dev teams.
Training happens through doing. We work together over months and years – you learn by building alongside me.
I founded and ran a HubSpot Diamond Partner agency which I sold in 2023. Now I love to work solo on strategies, having only worked with a couple of clients in the last year, I don’t have many reviews but they’re all lovely. Check them out on HubSpot’s website.
I’ve worked with hundreds of HubSpot portals and helped marketing and sales teams get the best from them and maybe I can help you optimise yours.
I’ll help you understand how to organise your data, build meaningful reports and set up relevant buyer journeys including just the right amount of automation and AI.
One caveat – if you’re at the end of your tether with HubSpot and are thinking of dumping it within the next 3 months, I’m not going to help you change the attitudes of your people towards a system they hate.
If you and your team haven’t not given up on HubSpot, but are just frustrated, then I can help.
That’s what he said…
“We now have a CRM that doesn’t just store data, it actively drives pipeline management, lead nurturing, automation and reporting. We’ve moved to a genuine revenue operation with structure, visibility and momentum.”
Paul, Founder
Strategic
Test your growth strategy and find what is really capping your revenue, inside and outside of HubSpot. Unlock the profit stuck in your process.
Practical
Clean data, joined-up systems, and the properties, forms and HubSpot Workflows that turn the strategy into something that actually runs.
Advisory
Get the brains and the vibes. Non Exec Director, fractional Commercial Director, or a trainer who up-skills and encourages your team.