Practical
The build underneath the strategy. Clean data, joined-up systems and architecture that actually runs.
Where the architecture becomes
real
A strategy deck is worthless if nobody builds the plumbing. This is the hands-on work: cleaning the data you quietly stopped trusting, joining the systems that refuse to talk to each other, and architecting the properties, forms and HubSpot Workflows that turn a buyer journey drawn on a Post-it into something that runs on its own. The Strategic pillar decides what should happen. This is where it gets built.
The Four Things I Build:
- Data Cleansing: Your reports are only as trustworthy as the data sitting underneath them. Duplicate companies, half-finished contact records, deal stages nobody agreed on. I clean it, de-duplicate it and put light rules in place so it does not rot again the week after I leave.
- Tech Stack Alignment & Integration: HubSpot rarely works alone. ERP, billing, your booking tools, the spreadsheet someone still runs the business from. I join the systems that should talk to each other, using Zapier or Make where it earns its place and native integrations where they do the job.
- Complex Property & Object Architecture: Multi-contact, multi-deal, multi-object structures that HubSpot does not do out of the box. Association labels, property-driven logic, stored record IDs passed between objects. The fiddly architecture that makes a genuinely complicated process behave, built to the tier you are actually paying for.
- Forms & HubSpot Workflows: The automation that removes the drudgery without removing the humans. Forms that create the right records, HubSpot Workflows that nurture, route and remind, with clean goals and unenrollment so nothing fires when it should not.
Built logically, so it explains itself. I build in a way that makes sense, and I consult closely with you before and after, so the result is self-explanatory rather than a black box that needs a manual. Where systems integrate, I do document the connections and hierarchies, because that is the part nobody can read at a glance.
Native-first, budget-honest. If the clean answer needs a tier you have not bought, I will tell you, then build the best native version within the budget you have and flag the trade-offs honestly. No quiet upsell.
Case Study: Service Contract Renewals, Industrial Equipment. Working with my collaborator Ophelia, we built the service contract renewal automation in HubSpot Workflows. Deal volume tripled, from 152 to 553, and it added around £700k of revenue in nine months. The client barely noticed they had added nearly a million pounds in revenue, which is rather the point.
That’s what he said…
“Jon has completely transformed our use of HubSpot. We now have a clean CRM, structured pipelines, scalable workflows and data we can actually act on.”
Henry, Marketing Director
Strategic
Test your growth strategy and find what is really capping your revenue, inside and outside of HubSpot. Unlock the profit stuck in your process.
Practical
Clean data, joined-up systems, and the properties, forms and HubSpot Workflows that turn the strategy into something that actually runs.
Advisory
Get the brains and the vibes. Non Exec Director, fractional Commercial Director, or a trainer who up-skills and encourages your team.